How to find a new AMD Radeon RX 6700 XT: Go to the store

To help combat scalpers and bots, AMD will turn to an old-school solution to get its new Radeon RX 6700 XT into the hands of gamers: brick and mortar.

The company said it has allocated more than its usual allotment of GPUs to retail store Micro Center as an experiment to see if it will help get the graphics cards to its core customer base of PC gamers. AMD GPU chief Scott Herkelman told PCWorld the company hopes physical retail availability should help blunt some of the bots that have intercepted cards over the last few months.

MicroCenter maintains 25 stores spread across the United States. It's unclear whether MicroCenter will open stores earlier or otherwise try to accommodate eager GPU buyers, but the store has opened extra early in the past. For example, customers have lined up at zero-dark-thirty to buy AMD's Ryzen 3000 chips in the past. If the Micro Center test works, Herkelman said the company will likely seed additional retail stores with cards, too.

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