Apple picks a fight with popular app developer Basecamp on eve of WWDC

During a week that should be filled with leaks, spy shots, and excitement leading up to WWDC, Apple is instead making headlines for all the wrong reasons, being called “gangsters” and a “mafioso” after threatening one of its best-known developers.

It all started with an email app. On Monday, Basecamp launched a “potent reintroduction of email” in the form of Hey, a $99-a-year cross-platform subscription service that promised privacy and ease of use with 100GB of storage and a personalized email address. Even though it’s invitation-only until July 2020, Hey immediately picked up some buzz, with some 50,000 people waiting to get their Hey on, according to TechCrunch.

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