The smartwatch wars just got a whole lot more interesting. Google has announced that it will be purchasing Fitbit for $2.1 billion and bringing one of the most popular fitness and smartwatch brands into the Google tent. As with any acquisition, it’ll be a while before the first fruits of the merger are realized, but there’s certainly a lot to be excited about.
Basically, Fitbit is the perfect compliment to WearOS. While Fitbit entered the smartwatch space only two years ago with the uneven Ionic, its successive releases, the Versa, Versa Lite, and Versa 2, have shown real growth and maturity. They’re not on the level of an Apple Watch or even one of the better WearOS watches when it comes to being smart, however, and that’s where Google’s influence could make a real difference.
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